As we’ve predicted a number of times on the same day delivery blog, this year has become the real-time testing market for retail same day delivery services with the competition still ramping up to secure their piece of the growing consumer demand for same day services. Nationwide retailer Kohl’s is the latest to add same day delivery services in a move that appears to be mostly in response to the ongoing growth by Macy’s in this exact field.
Kohl’s is now the second-largest department store chain in the country trailing only the aforementioned Macy’s and now operates over 1,150 stores nationwide. The move to test same day delivery as a customer option is seemingly timed to coincide with the fast-approaching holiday season and a will see the number of cities providing the service expanded to eight in total.
The company had been testing same day trucking in San Francisco and Chicago earlier this summer and have announced that services within Boston, Brooklyn/Queens, Los Angeles, Miami, Northern New Jersey, and Philadelphia will roll out over the coming weeks in time for Thanksgiving. In keeping with Macy’s the service will also be provided by Deliv, the same day shipper who are supporting Macy’s in seventeen markets at present.
The experiences of both chains this year will not only likely impact their long-term approach to same day delivery and on-demand delivery but will also be keenly observed by the competition looking to carve out their own slice of the market.
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